https://blog.west-comms.com/ Creative enough to be dangerous. Grounded enough to be right. en https://blog.west-comms.com/posts/we-asked-four-frontier-models-to-write-a-press-release-only-one-lied.html https://blog.west-comms.com/posts/we-asked-four-frontier-models-to-write-a-press-release-only-one-lied.html A bake-off, a fabricated quote, and the one thing AI still can't do for your launch. Wed, 17 Jun 2026 14:34:19 +0000 https://blog.west-comms.com/posts/we-logged-every-time-a-human-deleted-our-ai-s-work.html https://blog.west-comms.com/posts/we-logged-every-time-a-human-deleted-our-ai-s-work.html We built an AI that learns from its own rejection. 171 edits later, the number one thing humans delete isn't bad writing — it's confident, specific, completely made-up numbers. Wed, 17 Jun 2026 14:34:21 +0000 https://blog.west-comms.com/posts/nobody-wants-your-framework-they-want-the-thing.html https://blog.west-comms.com/posts/nobody-wants-your-framework-they-want-the-thing.html Our AI kept handing people a beautiful strategy document. They wanted one LinkedIn post. We have the data on exactly how often the "framework" gets thrown in the trash. (Spoiler: every time.) Wed, 17 Jun 2026 14:34:23 +0000 https://blog.west-comms.com/posts/thirty-years-beats-i-used-to-think-every-single-time.html https://blog.west-comms.com/posts/thirty-years-beats-i-used-to-think-every-single-time.html Our AI loves a self-deprecating opener. A rhetorical question. A little "here's the thing." The humans whose names go on the byline keep replacing all of it with one thing: credentials. Turns out authority doesn't do throat-clearing. Wed, 17 Jun 2026 14:34:25 +0000 https://blog.west-comms.com/posts/the-bravest-thing-an-ai-can-say-is-i-don-t-have-that.html https://blog.west-comms.com/posts/the-bravest-thing-an-ai-can-say-is-i-don-t-have-that.html When our AI is missing a fact, it doesn't pause. It builds an elaborate, confident, completely invented scaffold around the hole. The fix wasn't a better model. It was teaching it to stop and say three words. Wed, 17 Jun 2026 14:34:27 +0000